These guidelines are designed to help you use our brand elements consistently when representing trvllr.net. Whether you’re creating content, collaborating, or mentioning us in your materials, follow these guidelines to maintain the integrity of the trvllr.net brand.
1. Brand Identity
Logo Usage
The trvllr.net logo is a central part of our brand identity. It symbolizes the spirit of exploration, adventure, and readiness for new experiences.
- Primary Logo: Our primary logo is a black and white design featuring a bear with a backpack, gazing towards a mountain range as if ready for travel and hiking.
- Country-Specific Variations: For social media profiles in different countries, the logo remains the same but includes the colors of the respective country’s flag in the background. The bear and mountains stay black and white.
- Clear Space: Always maintain sufficient clear space around the logo, equivalent to at least the height of the bear in the logo. This ensures clarity and visibility.
Incorrect Usage
To maintain brand consistency:
- Do not alter the proportions or stretch the logo.
- Do not change the black and white color scheme for the primary logo.
- Avoid adding effects like shadows, gradients, or filters to the logo.
- Do not place the logo on complex or busy backgrounds that diminish its visibility.
2. Brand Colors
While our primary logo is black and white, the country-specific variations include the colors of national flags in the background.
- Primary Colors: Black and white are used consistently in the logo and across most brand materials.
- Country-Specific Colors: For social media, country variations feature the colors of the respective nation’s flag.
Color Usage
- Black and White are the standard colors for the main logo and should be used across most platforms.
- Country Flag Colors are only applied to the social media variations to provide local relevance.
3. Typography
Our typography reflects the clean, modern, and adventurous nature of trvllr.net.
- Primary Font: TBD.
- Secondary Font: TBD.
Typography Guidelines
- Use the primary font for headings and important elements to ensure clarity and consistency.
- The secondary font should be used for smaller text and paragraphs.
- Keep text legible by maintaining proper contrast with the background.
4. Brand Voice and Messaging
trvllr.net embodies the spirit of travel, discovery, and community. Our brand voice is:
- Inspiring: We encourage travel, exploration, and cultural exchange.
- Authentic: We value real stories from travelers and avoid anything exaggerated or misleading.
- Inclusive: We welcome people from all backgrounds, cultures, and experiences.
- Adventurous: We are all about exploring new places, cultures, and traditions.
Tone of Voice
- Use an engaging and approachable tone when communicating with our community.
- Be informative and helpful, yet casual and relatable.
- Maintain a positive and respectful attitude in all communications.
5. Social Media and Online Use
Hashtag Usage
When representing trvllr.net on social media, use our official hashtags to build community and increase visibility:
- #trvllrnet
- #ExploreWithTrvllr
- #TravelWithPurpose
Tagging
When sharing content, please tag us:
Ensure that content tagged with our brand aligns with our Community Guidelines, promoting positivity, exploration, and cultural respect.
6. Partner and Influencer Collaboration
Representing Our Brand
If you are collaborating with trvllr.net as a partner, influencer, or ambassador:
- Authenticity: Share real travel experiences that align with our brand values.
- Respect for Media: Ensure all media (photos, videos) have the appropriate permissions and copyright clearances.
- Disclosures: Clearly disclose partnerships with trvllr.net by using appropriate labels like #ad or #sponsored.
7. Intellectual Property and Legal Considerations
- Logo and Trademark: The trvllr.net logo, trademarks, and brand assets are our exclusive property. You may not alter or use these assets without our explicit written permission, except as described in these guidelines.
- Our Content: You may not redistribute any of trvllr.net’s intellectual property, including logos, images, or text, unless expressly authorized.
- Third-Party Media: When using third-party media, ensure you have the necessary rights and permissions before sharing it.
8. How to Request Brand Assets or Permission
If you need access to trvllr.net brand assets (such as logos or templates) or if you have questions about using our branding, please contact us at:
- Email: brand@trvllr.net
By following these guidelines, you help maintain the integrity and consistency of the trvllr.net brand while contributing to a community that celebrates the joy of travel and cultural exploration. Thank you for your cooperation!